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Fractional design support for

Fractional design support for

Fractional design support for

founders and early teams

founders and early teams

founders and early teams

Let's talk

What is fractional design?

Fractional design gives early teams access to senior design leadership—strategy, execution, and momentum—without the cost or commitment of a full-time hire.

You get a seasoned designer embedded with your team, helping you make decisions faster, ship better product, and keep momentum high.

Teams I've helped

what a fractional designer looks like for your team

Fully embedded

I fully embed with your team, joining your rituals, tools, and roadmap, so design becomes a natural part of how you work.

Proactive over reactive

I stay tuned in to what’s happening in the business and take initiative to solve problems before they become issues.

System thinking

I design with systems in mind, building reusable components that scale and ensure the work has lasting impact.

Shaping vision together

I join you early—when ideas are still forming—to help shape the vision, test what works, and build momentum quickly.

Share early, improve quickly

I share work in progress early and often, because quick, focused feedback is the key to achieving fast, better results.

Capabilities

Capabilities

Capabilities

Product design

Web design *

Design systems

User research

Branding *

Design leadership

Design leadership

Design leadership

App design

Strategy

Pitch decks *

Pitch decks *

Pitch decks *

Prototyping

Prototyping

Prototyping

0 → 1

* I sometimes work with other, highly-talented designers in these areas

Fractional
Founding Designer

Fractional
Founding Designer

Fractional
Founding Designer

Hey, I'm Derek…

…a product designer with nearly 20 years of experience at leading tech companies like Uber, Flexport, Deel and Pinterest.

After almost a decade in San Francisco, I traded a single-speed for a bakfiets and moved to Amsterdam.

After many years of learning strategy and honing craft within bigger teams, I went out on my own to start my Fractional Design Practice to focus on the work I want to do: strategic design work focusing on startups and small teams.

Working on something

Working on something

Working on something

awesome? Let's talk

awesome? Let's talk

awesome? Let's talk

Book a call
Book a call

copyright © Derek Bender