Designing products that take into account the needs, desires, and behaviors of users is key for success. By going beyond objective functions we can design better user experiences.
I'm drawn to complex systems that integrate mobile, web and offline touchpoints, necessitating considered design. Understanding complicated systems helps to make more impactful solutions and generate better results.
By focusing on the correct strategy, we can align product goals with team skills, identify core competencies and set measurable objectives to create a clear approach for successful outcomes.