With 15 years of experience in product design, I've crafted cross-platform systems, 0→1 experiences, and impactful, metrics-driven features.
Balancing hands-on IC work with design leadership, I've contributed to products used by millions and collaborated with companies at all stages of scale and maturity. I create designs that drive results and enhance user experiences, from initial concept to final execution, always aiming for measurable impact.
Ways of working
Fully embedded
I join Slack. I ship weekly. I give feedback that improves the product, working side by side from kick-off all the way through launch
I stay closely tuned to what’s happening in the business and take initiative to solve problems before they become issues—always favoring action over reaction
I move work forward and share updates early and often—no endless decks, big reveal moments, or waiting around for a “perfect” idea
I design with systems in mind—whether it’s a small feature or a full design system, I build reusable components that scale and ensure the work has lasting impact
We’ll move from 0→1 by aligning with your business goals and creating a straightforward, user-friendly product your clients will actually want to use
I’ll support you for as long as you need, and when the time comes, I’ll help hire a full-time replacement and ensure a smooth handover
Where I can help
I work as a hands-on design partner for founders who need to get their first product into the market, and for early-stage companies that are wrestling with product–market fit and need sharp, focused design help.
I help teams bridge gaps while hiring, working closely with product and engineering counterparts. My approach is hands-on, covering the full design process from research and prototyping to delivery.
I serve as a fractional Design Director and manager for established companies aiming to build, grow, and sustain strong, thriving design teams. I embed as the go-to resource for design leadership—shaping the hiring process and tooling, setting up design systems, and driving roadmaps and vision.